Theses are awarded at the Chair of Marketing and Consumer Behavior through a standardized procedure. More information can be found on the following pages:

• Bachelor


• Master

The following rules apply for the thesis (Diploma, Bachelor, Master) assignment:

• The thesis must be related to the field of Marketing and Consumer Behavior.


• You may choose a topic from the Chair's research themes (see research focuses of the staff below) or from practical experience (in this case, a project outline/description of approx. 1 A4 page must be provided).


• Own topic suggestions are welcome. Please submit a concept of about 1 A4 page (topic, what will be written about, if it addresses a research gap, empirical or literature work, concept).


• The number of supervised theses depends on the Chair's capacity. In case of increased demand, not all applications may be considered.


• An application form for the thesis must be submitted.


• The application process at the Chair does not replace registration with the examination office. Please inquire with the examination office in time about the necessary formalities!