Chair of Marketing and Consumer Behavior










A bird's eye view of the Central Learning and Study Building and the forecourt. The sky is slightly cloudy.










TEACHING




Here you can find an overview of the courses offered by the Chair of Marketing and Consumer Behaviour as well as information on topics and the allocation procedures for theses.











COURSE OFFERINGS






  • Legend





    Type



    VLLecture



    UEExercise



    SSeminar



    PSProject Seminar



    FSCase Study




    Semester




    Takes place




    In-person event




      Synchronous (Livestreaming)




      Will be provided as a recording in StudIP






















































































Bachelor Module Type Semester
SS'24 WS'24/25 SS'25 WS'25/26 SS'26 WS'26/27
Fundamentals of Market Research
VL
UE
International Marketing
VL
UE
Consumer Behaviour
VL
Seminar on Consumer Research
SE
Academic Writing
UE











COURSE OFFERINGS






  • Legend





    Type



    VLLecture



    UEExercise



    SSeminar



    PSProject Seminar



    FSCase Study




    Semester




    Takes place




    In-person event




      Synchronous (Livestreaming)




      Will be provided as a recording in StudIP























































































































































Master Module Type Semester
SS'24 WS'24/25 SS'25 WS'25/26 SS'26 WS'26/27
Pricing Strategy
VL
UE
Discrete Choice Modeling
VL
Market Research I (digital only)
VL
UE
Market Research II (digital only)
VL
UE
Marketing Research
VL
UE
Advanced Research Methods (NEW)
VL
UE
Research Project
FS
Project Study (SoSe)
PS
Seminar on Marketing Research Approaches
SE
Practice Project (NEW)
FS
Research Colloquium
SE















FINAL THESES







GUIDELINES AND TIPS FOR ACADEMIC WRITING

















Do you have further questions?


Are you unsure whether an event is the right one for your goals? Do not hesitate to contact us!




Chair of Marketing and Consumer Behaviour

Platz der Göttinger Sieben 3

(Oeconomicum)

Secretary's Office in Room 1.220

37073 Göttingen



Tel.: +49 (0)551 / 39-27328

Fax: +49 (0)551 / 39-25849

Mail: marketing@wiwi.uni-goettingen.de

Office hours: By appointment