Consultation Hours: By appointment
PROF. DR. YASEMIN BOZTUG
Yasemin Boztug is Professor of Marketing and Consumer Behavior at the University of Göttingen and a member of the German-speaking research group "Konsum & Verhalten".
Before coming to Göttingen, she was an Associate Professor at the Aarhus School of Business in Denmark and a research project leader at Humboldt University in Berlin.
ACADEMIC POSITIONS
ACADEMIC EDUCATION
TEACHING
RESEARCH EXPERTISE
MEMBERSHIPS
Contact
Prof. Dr. Yasemin Boztug
Chair of Marketing and Consumer Behavior
Faculty of Business and Economics
Georg-August-University Göttingen
Platz der Göttinger Sieben 3
(Oeconomicum)
Room 1.220 (Secretariat)
37073 Göttingen
Phone: +49 (0)551 / 39-27328
Fax: +49 (0)551 / 39-25849
Email: boztug@wiwi.uni-goettingen.de
Since August 2009
Chair of Marketing and Consumer Behavior at Georg-August-Universität Göttingen
Since 2023
Member of the Central Senate Commission for Teaching and Studies (zKLS) and the Study Quality Commission (SQK)
2021 - 2023
Member of the Senate Commission for Gender Equality and Diversity (KfGD)
2019 - 2021
Senator and Vice Senate Spokeswoman for Gender Equality and Diversity
2017 - 2019
Vice Chairman of the Committee for Gender Equality and Diversity
2016 - 2018
Executive Director of the Department of Business Administration
April 2014 - June 2014
W. James Whyte Visiting Research Fellow at the Business School of the University of Queensland, Brisbane, Australia
2013 - 2019
Member of the Committee for Gender Equality and Diversity
Since 2011
Room Commissioner of the Faculty of Economic Sciences
2008 - 2009
Associate Professor at Aarhus School of Business - Department of Marketing & Statistics, Denmark
2007 - 2008
Visiting Associate Professor at Aarhus School of Business - Department of Marketing & Statistics, Denmark
2004 - 2007
Head of the project "The use of market basket models under consideration of marketing mix effects", funded by the German Research Foundation, at Humboldt University of Berlin
2008
Habilitation entitled "Contributions to quantitative marketing research analyzing purchasing patterns of FMCG" at Humboldt University of Berlin
2002 - 2007
Habilitandin at the Institute of Marketing at Humboldt University of Berlin
2002
Ph.D. with a thesis on "The analysis of price effects on brand choice - a non-parametric approach" at Humboldt University of Berlin
1997 - 2002
Research Assistant at the Institute for Marketing and Sonderforschungsbereich 373 "Quantification and simulation of economic processes" at Humboldt University of Berlin
1997
Thesis entitled "Multivariate regression for the calibration of spatial data" written in the research project "Quantitative methods of evaluation of geophysical investigations to clarify the pollutant distribution and dynamics of the Berlin Riesefelder", funded by the German Federal Environmental Foundation
1991 - 1997
Study of Business Mathematics (Dipl. Math. oec.) at the Technical University Berlin