Chair of Marketing and Consumer Behavior








Chiara Pfeiffer










Academic Career






  • Since 2022

    Georg-August-Universität Göttingen, Doctoral Studies



  • 2023

    Technische Universität Chemnitz, M.Sc. in Customer Relationship Management



  • 2021

    University of Cooperative Education Breitenbrunn, B.A. in Tourism Management













PRACTICAL EXPERIENCE






  • 2021

    Chemnitz University of Technology, Student Assistant, Chair of Information Systems - Business Process and Information Management & Project DIONA



  • 2021

    Ullmann Reisen GmbH, Dual Study Program in Tourism Management













FIELD OF RESEARCH





  • Consumer Behavior

  • Influence of Personality Traits on Purchasing and Consumer Decisions

  • Decision and Judgement Heuristics












Portrait photo of Chiara Pfeiffer. She wears a black top.



Contact



Chiara Pfeiffer M.Sc.

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum) Room 1.235

37073 Göttingen


Phone: +49 (0)551 / 39-29048
Email: chiara.pfeiffer@uni-goettingen.de

Consultation Hour: By appointment