Chair of Marketing and Consumer Behavior








Anne-Christelle Lago










Academic Career






  • Since 2024

    Georg-August-Universität Göttingen, Doctoral Studies



  • 2021

    University of Erlangen-Nuremberg, Master of Marketing Management (MMM)



  • 2019

    University of Erlangen-Nuremberg, Bachelor of Arts (B.A.) in Business Studies













PRACTICAL EXPERIENCE






  • 2024

    DATEV eG, Quality Management - Monitoring, Data Specialist



  • 2023

    DATEV eG, Marketing Operations, Communication Manager



  • 2022

    DATEV eG, Regional Sales, Account Manager Internal Sales













FIELD OF RESEARCH





  • Consumer Behavior

  • Nutrition and Health Claims

  • Social Media

  • Advertising Effectiveness












Portrait photo of Anne-Christelle Lago. She wears a white top and a black jacket.



Contact



Anne-Christelle Lago MMM

Chair of Marketing and Consumer Behavior

Faculty of Business and Economics

Georg-August-Universität Göttingen

Platz der Göttinger Sieben 3

(Oeconomicum) Room 1.235

37073 Göttingen


Phone: +49 (0)551 / 39-27407
Email: anne-christelle.lago@uni-goettingen.de

Consultation Hour: By appointment