PUBLICATIONS BY PROF. DR. YASEMIN BOZTUG
REFEREED JOURNAL ARTICLES
(Carneiro-Otto, Fernanda, Steffen Jahn, Jessica Aschemann-Witze & Yasemin Boztuğ 2023)
(Carneiro-Otto, Fernanda, & Yasemin Boztuğ 2023)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2022)
(Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2020)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2019)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Daniel Guhl, Setareh S. Sanjari, & Yasemin Boztuğ 2019)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2018)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2018)
(Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ 2018)
(Jahn, Steffen, Monique Breaz, Till Dannewald, & Yasemin Boztuğ 2018)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2018)
(Boztuğ, Yasemin, Steffen Jahn, Till Dannewald, Tim Doering, & Jutta Schuch 2017)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2017)
(Boztuğ, Yasemin, Steffen Jahn, & Till Dannewald 2016)
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ 2016)
(Elshiewy, Ossama, Steffen Jahn, Tim Doering, & Yasemin Boztuğ 2016)
(Jahn, Steffen, Jutta Schuch, Till Dannewald, & Yasemin Boztuğ 2016)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2016)
(Elshiewy, Ossama & Yasemin Boztuğ 2015)
(Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ 2015)
(Elshiewy, Ossama & Yasemin Boztuğ 2014)
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ 2014)
(Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ 2014)
(Schuch, Jutta, Steffen Jahn, Till Dannewald, & Yasemin Boztuğ 2014)
(Elshiewy, Ossama & Yasemin Boztuğ 2013)
(Schuch, Jutta & Yasemin Boztuğ 2013)
(Szczepanski, Alexandra & Yasemin Boztuğ 2013)
(Boztuğ, Yasemin, Klaus Grunert, & Liisa Lähteenmäki 2012)
(Boztuğ, Yasemin, Hans J. Juhl, Ossama Elshiewy, & Morten B. Jensen 2012)
(Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer 2010)
(Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer 2009)
(Boztuğ, Yasemin, Lutz Hildebrandt, & Nadja Silberhorn 2008)
(Reutterer, Thomas, Yasemin Boztuğ, & Els Breugelsman 2008)
(Boztuğ, Yasemin & Thomas Reutterer 2007)
(Boztuğ, Yasemin & Thomas Reutterer 2006)
(Boztuğ, Yasemin & Lutz Hildebrandt 2005)
(Abe, Makoto, Yasemin Boztuğ, & Lutz Hildebrandt 2000)
(Boztuğ, Yasemin & Lutz Hildebrandt 1998)
REFEREED CONFERENCE PROCEEDINGS
(Carneiro-Otto, Fernanda, Steffen Jahn, Jessica Aschemann-Witze & Yasemin Boztuğ 2023)
(Carneiro-Otto, Fernanda, & Yasemin Boztuğ 2023)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2022)
(Stremmel, Gesa, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Schirmacher, Helena, Ossama Elshiewy, & Yasemin Boztuğ 2021)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2020)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2019)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Martin Schlather, & Yasemin Boztuğ 2019)
(Jahn, Steffen, Daniel Guhl, Setareh S. Sanjari, & Yasemin Boztuğ 2019)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2018)
(Breaz, Monique, Steffen Jahn, & Yasemin Boztuğ 2018)
(Demming, Carsten L., Steffen Jahn, & Yasemin Boztuğ 2018)
(Jahn, Steffen, Monique Breaz, Till Dannewald, & Yasemin Boztuğ 2018)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2018)
(Boztuğ, Yasemin, Steffen Jahn, Till Dannewald, Tim Doering, & Jutta Schuch 2017)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2017)
(Boztuğ, Yasemin, Steffen Jahn, & Till Dannewald 2016)
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ 2016)
(Elshiewy, Ossama, Steffen Jahn, Tim Doering, & Yasemin Boztuğ 2016)
(Jahn, Steffen, Jutta Schuch, Till Dannewald, & Yasemin Boztuğ 2016)
(Sanjari, Setareh S., Steffen Jahn, & Yasemin Boztuğ 2016)
(Elshiewy, Ossama & Yasemin Boztuğ 2015)
(Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ 2015)
(Elshiewy, Ossama & Yasemin Boztuğ 2014)
(Elshiewy, Ossama, Steffen Jahn, & Yasemin Boztuğ 2014)
(Schuch, Jutta, Steffen Jahn, & Yasemin Boztuğ 2014)
(Schuch, Jutta, Steffen Jahn, Till Dannewald, & Yasemin Boztuğ 2014)
(Elshiewy, Ossama & Yasemin Boztuğ 2013)
(Schuch, Jutta & Yasemin Boztuğ 2013)
(Szczepanski, Alexandra & Yasemin Boztuğ 2013)
(Boztuğ, Yasemin, Klaus Grunert, & Liisa Lähteenmäki 2012)
(Boztuğ, Yasemin, Hans J. Juhl, Ossama Elshiewy, & Morten B. Jensen 2012)
(Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer 2010)
(Breugelsman, Els, Yasemin Boztuğ, & Thomas Reutterer 2009)
(Boztuğ, Yasemin, Lutz Hildebrandt, & Nadja Silberhorn 2008)
(Reutterer, Thomas, Yasemin Boztuğ, & Els Breugelsman 2008)
(Boztuğ, Yasemin & Thomas Reutterer 2007)
(Boztuğ, Yasemin & Thomas Reutterer 2006)
(Boztuğ, Yasemin & Lutz Hildebrandt 2005)
(Abe, Makoto, Yasemin Boztuğ, & Lutz Hildebrandt 2000)
(Boztuğ, Yasemin & Lutz Hildebrandt 1998)
BOOKS
(Boztuğ, Yasemin)
BOOK CHAPTERS
(Boztuğ, Yasemin, Lutz Hildebrandt, & Nadja Silberhorn 2012)
(Hildebrandt, Lutz & Yasemin Boztuğ 2007)
(Boztuğ, Yasemin & Lutz Hildebrandt 2006)
(Boztuğ, Yasemin & Lutz Hildebrandt 2005)
(Boztuğ, Yasemin & Lutz Hildebrandt 2001)
(Boztuğ, Yasemin & Lutz Hildebrandt 2001)
(Boztuğ, Yasemin & Lutz Hildebrandt 2001)
(Boztuğ, Yasemin & Lutz Hildebrandt 2001)
(Boztuğ, Yasemin, Knut Bartels, & Marlene Müller 2000)
(Boztuğ, Yasemin & Marlene Müller 2000)
WORKING PAPERS
(Breugelmans, Els, Yasemin Boztuğ, & Thomas Reutterer 2010)
(Boztuğ, Yasemin & Thomas Reutterer 2007)
(Boztuğ, Yasemin & Lutz Hildebrandt 2006)
(Bell, David R. & Yasemin Boztuğ 2004)
(Boztuğ, Yasemin & Lutz Hildebrandt 1998)
Contact
Prof. Dr. Yasemin Boztuğ
Chair of Marketing and Consumer Behavior
Faculty of Business and Economics
Georg-August-University of Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Room 1.220 (Secretariat)
37073 Göttingen
Tel.: +49 551 39-27328
Mail: boztug@wiwi.uni-goettingen.de
Office hours: By appointment
2023
Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients, Proceedings of the 53rd European Marketing Academy Conference, Bucharest, Romania.
2023
Choosing vegan feels good, doesn’t it? Effects of gender-congruency cues on vegan-labeled products, Proceedings of the 52nd European Marketing Academy Conference, Odense, Denmark.
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, Association for Consumer Research Latin America Conference, Quito, Ecuador.
2021
When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, 49th ACR Conference, Seattle, USA.
2021
That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, Food Reformulation – Regulation and Marketing, Munich, Germany.
2021
That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food, Proceedings of the 50th European Marketing Academy Conference, Madrid, Spain.
2020
Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, AMA Marketing and Public Policy Conference, 30, 68-70.
2019
Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, Advances in Consumer Research, 47, 960.
2019
Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, Proceedings of the 48th EMAC Conference, Hamburg, Germany.
2019
Toward a Generalized Adoption Modeling Framework, AMA Winter Academic Conference 2019, Austin, USA.
2019
Toward a Generalized Adoption Modeling Framework, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2019
How Consumers Use Nutrition Information, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2018
Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, European Association for Consumer Research Conference, Ghent, Belgium.
2018
When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information, Advances in Consumer Research, 46, 683-684.
2018
One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2017
How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
2017
Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.
2016
Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
"Low Fat" But High in Sugar: Consumer Response to Misleading Nutrition Claims, Advances in Consumer Research, 44, 207-212.
2016
How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2015
How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
2015
Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
2014
Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
2014
The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
2014
The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food, Advances in Consumer Research, 42, 670-671.
2014
Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.
2013
The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2012
How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
2012
Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
2010
A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.
2009
A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions, Proceedings of the 5th Marketing Dynamics Conference, University of Waikato, Waikato Management School, New Zealand.
2008
Investigating Cross-Category Brand Loyalty Behavior in FMCG, Proceedings of the 37th EMAC Conference, Brighton, England.
2008
Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?, Proceedings of the 37th EMAC Conference, Brighton, England.
2007
How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
2006
A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.
2005
A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.
2000
Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.
1998
The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.
2023
Rescue us all! The effect of the rescue-based claim for familiar and unfamiliar food ingredients, Proceedings of the 53rd European Marketing Academy Conference, Bucharest, Romania.
2023
Choosing vegan feels good, doesn’t it? Effects of gender-congruency cues on vegan-labeled products, Proceedings of the 52nd European Marketing Academy Conference, Odense, Denmark.
2022
Naturally disconfirmed: Which and why disconfirmed expectations about ‘natural’ food can backfire, Association for Consumer Research Latin America Conference, Quito, Ecuador.
2021
When insect consumption is socially risky: Social norms as a major barrier to widespread acceptance of non-normative food, 49th ACR Conference, Seattle, USA.
2021
That’s not Natural! Consumer Response to Disconfirmed Expectations about Food with "Natural" Claims, Food Reformulation – Regulation and Marketing, Munich, Germany.
2021
That’s not Natural! Consumer Reactions to Disconfirmed Expectations about ‘Natural’ Food, Proceedings of the 50th European Marketing Academy Conference, Madrid, Spain.
2020
Compared to What?: Examining the Prevalence of Categorization Bias for Within-Category Product Evaluations despite the Presence of Objective Reference Points, AMA Marketing and Public Policy Conference, 30, 68-70.
2019
Simple Complexity: An Examination of Quantitative and Qualitative FOP Formats, Advances in Consumer Research, 47, 960.
2019
Meaningful Numbers: Using Redundant Qualitative Cues to Reaffirm Quantitative Reference Points, Proceedings of the 48th EMAC Conference, Hamburg, Germany.
2019
Toward a Generalized Adoption Modeling Framework, AMA Winter Academic Conference 2019, Austin, USA.
2019
Toward a Generalized Adoption Modeling Framework, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2019
How Consumers Use Nutrition Information, 41st Annual ISMS Marketing Science Conference, Rome, Italy.
2018
Meaningful Numbers: How Consumers' Label Comprehension and Healthful Preferences Benefit from the Reinforcement of Numerical Reference Points with Verbal Cues, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
Numbers that Talk: How the Combination of Verbal and Numerical Reference Points Help Consumers with Label Comprehension and Healthful Preferences, European Association for Consumer Research Conference, Ghent, Belgium.
2018
When Friends Give Bad Advice: How Relationship Involvement Impacts Evaluation of Recommendations and Willingness to Follow Again, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2018
Meaningful Numbers: Consumer Response to Verbal Reaffirmation of Numerical Nutrition Information, Advances in Consumer Research, 46, 683-684.
2018
One Label, Two Choices: How Nutrition Knowledge and Time Pressure Impact Use of Front-of-Package Nutrition Labels, Proceedings of the 47th EMAC Conference, Glasgow, Scotland.
2017
How Summary Nutrition Information Reduces Overindulgence, Proceedings of the 46th EMAC Conference, Groningen, Netherlands.
2017
Choosing Fast and Slow: Processing Mode and Consumer Response to FOP Nutrition Label Formats, Proceedings of the 2017 AMA Winter Educators' Conference, Orlando, USA.
2016
Health Claims Can Make You Fat, But Only When They Are Relevant, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Too Much Food Marketing - How Voluntary Front-of-Pack Nutrition Labeling on Products with Nutrition Claims Can Harm Retailers, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
"Low Fat" But High in Sugar: Consumer Response to Misleading Nutrition Claims, Advances in Consumer Research, 44, 207-212.
2016
How Reference Information Can Tame What-the-Hell Behaviors, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2016
Why One Does Not Fit All: Towards an Integrative Framework of Nutrition Label Format Effectiveness, Proceedings of the 45th EMAC Conference, Oslo, Norway.
2015
How the Disclosure of Nutrition Information with Different "Per-Serving Basis" Affects Sales Volume, Advances in Consumer Research, 43, 516-517.
2015
Abstract Goal and External Reference-Point Interaction in Food Decision Making, Advances in Consumer Research, 43, 572-573.
2014
Consumers' Individual Response to Nutrition Labeling - A Study With Supermarket Scanner Data, 36th INFORMS Marketing Science Conference, Atlanta, USA.
2014
The Effectiveness of Nutrition Labels in Fighting Health Halos, Proceedings of the AMA 2014 Summer Marketing Educators' Conference, San Francisco, USA.
2014
The Role of Category Average Reference Points and Health Halos in Purchase Intentions of Healthy and Hedonic Food, Advances in Consumer Research, 42, 670-671.
2014
Understanding Nutrition Information: How Reference Points Affect Healthful Food Choice, Proceedings of the AMA Summer Educators' Conference, San Francisco, USA.
2013
The Impact of Nutrition Labeling on the Purchased Amount of Sugar in Sweet Food Products, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Impact of Framed Reference Points, Source Credibility and Nutrition Involvement on Attribute Utility and Importance, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2013
The Role of Price Expectations in the Impact of Price Promotions, Proceedings of the 42nd EMAC Conference, Istanbul, Turkey.
2012
How do Health Claims Influence Product Choice Behavior? - An Experimental Study, INFORMS Marketing Science Conference, Boston, USA.
2012
Are Consumers Influenced in Their Food Choice by Health Labels?, Proceedings of the 41st EMAC Conference, Lisbon, Portugal.
2010
A Decision-supported Tool for Recommending Promising Categories for Targeted Promotions, INFORMS Marketing Science Conference, Cologne, Germany.
2009
A Decision-Support Tool for Recommending Promising Categories for Targeted Promotions, Proceedings of the 5th Marketing Dynamics Conference, University of Waikato, Waikato Management School, New Zealand.
2008
Investigating Cross-Category Brand Loyalty Behavior in FMCG, Proceedings of the 37th EMAC Conference, Brighton, England.
2008
Which Categories Should Direct Marketers Feature for Which Customers When Using Targeted Promotions?, Proceedings of the 37th EMAC Conference, Brighton, England.
2007
How to Select a Proper Market Basket Ensemble? A Comparison between Data-Driven and Ad Hoc Results, Proceedings of the 36th EMAC Conference, Reykjavik, Iceland.
2006
A Stepwise Procedure for Segment-Specific Analysis of Joint Purchases, Proceedings of the 35th EMAC Conference, Athens, Greece.
2005
A Market Basket Analysis Based on the Multivariate MNL Model, Proceedings of the 34th EMAC Conference, Milan, Italy.
2000
Comparison of a Semiparametric Utility Choice Model Estimated by Two Different Algorithms, Proceedings of the 29th EMAC Conference, Rotterdam, Netherlands.
1998
The Application of Nonparametric Methods in Marketing, Proceedings of the 27th EMAC Conference, Stockholm, Sweden.
2002
Die Analyse der Preiswirkung auf die Markenwahl. Wiesbaden, Germany: Deutscher Universitätsverlag.
2012
Investigating Cross-Category Brand Loyal Purchase Behavior in FMCG. In Adamantios Diamantopoulos, Wolfgang Fritz & Lutz Hildebrandt (Eds.), Quantitative Marketing and Marketing Management. Wiesbaden, Germany: Springer Gabler, 287-302.
2007
Ansätze zur Warenkorbanalyse im Handel. In Markus Schuckel & Waldemar Toporowski (Eds.), Theoretische Fundierung und praktische Relevanz der Handelsforschung. Wiesbaden, Germany: Deutscher Universitäts-Verlag, 217-233.
2006
A Market Basket Analysis Conducted with a Multivariate Logit Model. In Myra Spiliopoulou, Rudolf Kruse, Christian Borgelt, Andreas Nürnberger & Wolfgang Gaul (Eds.), From Data and Information Analysis to Knowledge Engineering. Heidelberg, Germany: Springer, 558-565.
2005
Eine Simulation zum Test psychologischer Theorien der Preisbewertung. In Thorsten Posselt & Christian Schade (Eds.), Quantitative Marketingforschung in Deutschland. Berlin, Germany: Duncker & Humblot, 253-275.
2001
Die Schätzung von Responsefunktionen mit parametrischen und nichtparametrischen Verfahren über Scannerdaten. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 807-819.
2001
Nichtparametrische Methoden zur Schätzung von Responsefunktionen. In Hajo Hippner, Ulrich Küsters, Matthias Meyer & Klaus Wilde (Eds.), Handbuch Data Mining im Marketing. Wiesbaden, Germany: Vieweg, 241-254.
2001
Nonparametric Modeling of Buying Behavior in Fast Moving Consumer Goods Markets. In Georgios Papastefanou, Peter Schmidt, Axel Börsch-Supan, Hartmut Lüdtke & Ulrich Oltersdorf (Eds.), Social and Economic Research with Consumer Panel Data. Mannheim, Germany: ZUMA Nachrichten Spezial, 189-205.
2001
Stichworte (Kontingenzanalyse, Logistische Regression, Logit-Modell, Log-lineare Modelle, Probit-Modell) zur Analyse von Wahlmodellen. In Hermann Diller (Ed.), Vahlens Großes Marketinglexikon. Munich, Germany: Beck, Vahlen, 821-822, 926-928, 1386.
2000
Testing the Multinomial Logit Model. In Wolfgang Gaul & Reinhold Decker (Eds.), Classification and Information Processing at the Turn of the Millenium. Heidelberg, Germany: Springer, 296-303.
2000
Matrix Handling. In Wolfgang Härdle, Sigbert Klinke & Marlene Müller (Eds.), XploRe Learning Guide. Berlin, Germany: Springer, 429-463.
2010
A Multistep Approach to Derive Targeted Category Promotions, Marketing Science Institute, Working Paper Series, Report No. 10-118.
2007
A Combined Approach for Segment-Specific Analysis of Market Basket Data, Marketing Science Institute, Working Paper, Report No. 07-105.
2006
An Empirical Test of The Consumer Behavior Theory of Price Valuation Using a Semiparametric Approach, Reference Prices and Accounting for Heterogeneity, Discussion Paper, Report No. 2006-057, SFB 649.
2004
The Effect of Inventory on Purchase Incidence: Empirical Analysis of Opposing Forces of Storage and Consumption.
1998
Nicht- und semiparametrische Markenwahlmodelle im Marketing.