Current research approaches in marketing



Dozentin: Prof. Dr. Yasemin Boztug




Ansprechpartner*innen: Ahmet Samet Ergün






Deliverables:



  • Research Paper (15 Pages, written in English or German)

  • Group presentation of research paper (10-15 minutes per person, slides and presentation in English)

  • Total of 6 credits (will not be graded on language skills, only on content)







Introductory Session and Topic Presentation:



Wednesday, 24.01.2024, 12:15 - 13:45, room: VG 4.102
You will find the presentation slides here.






Application Deadlines:



Wednesday, 07.02.2024, via Seminar Registration (link will be unlocked on Wednesday, 24.01.2024)
Friday, 08.03.2024, via FlexNow






Paper due by:



Wednesday, 08.05.2024, via mail






Final presentations:



Thursday, 23.05.2024, 09:00 - 18:00, room: Oec 0.167 and
Friday, 24.05.2024, 09:00 - 18:00, room: Oec 0.169





Learning Goals:




  • In this seminar, students will conduct an independent, systematic, and structured analysis of a current pricing strategy topic

  • Understand research development by reviewing relevant articles from highly ranked journals

  • Critical discussion of the contents

  • This seminar helps to prepare students for writing an academic thesis which meets the standards of a master degree in economics














Introductory Session and Topic Presentation:



Wednesday, 24.01.2024, 12:15 - 13:45, room: VG 4.102
You will find the presentation slides here.





Application Deadlines:



Wednesday, 07.02.2024


Friday, 08.03.2024, via FlexNow





Paper due by:



Wednesday, 08.05.2024, via mail





Final presentations:



Thursday, 23.05.2024, 09:00 - 18:00, room: Oec 0.167 and
Friday, 24.05.2024, 09:00 - 18:00, room: Oec 0.169






Ansprechpartner*in:


Ahmet Samet Ergün