Sprechzeiten: nach Vereinbarung
DISSERTATIONEN VON PROF. DR. YASEMIN BOZTUĞ
Dissertationen als Erstgutachterin
(Dr. Helena Schirmacher, 2023)
(Dr. Gesa Stremmel, 2023)
(Dr. Monique Breez, 2022)
(Dr. Carsten Leo Demming, 2020)
(Dr. Setareh Sanjari, 2018)
(Dr. Jutta Schuch, 2015)
(Dr. Ossama Elshiewy, 2015)
Dissertationen als Zweitgutachterin
(Dr. Laura Henkel, 2021)
(Dr. Stefan Finder, 2021)
(Dr. Kristin Jürkenbeck, 2020)
(Dr. Nesma Ammar Abdelmonien Ali Badawy, 2017), German University in Cairo, Egypt
(Dr. Sabine Fischer, 2017), Georg-August-Universität Göttingen
(Dr. Tim Nicolas Nierobisch, 2017), Georg-August-Universität Göttingen
(Dr. Isabell Lenz, 2016), Georg-August-Universität Göttingen
(Dr. Pattara Rujeerapaiboon, 2016), Universität Mannheim
(Dr. Tina M. Facca, 2010), Georg-August-Universität Göttingen
Kontakt
Prof. Dr. Yasemin Boztuğ
Professur für Marketing und Konsumentenverhalten
Wirtschaftswissenschaftliche Fakultät
Georg-August-Universität Göttingen
Platz der Göttinger Sieben 3 (Oeconomicum)
Raum 1.220 (Sekretariat)
37073 Göttingen
Tel.: 0551 39-27328
Mail.: boztug@wiwi.uni-goettingen.de
2023
Through the Jungle of Naturalness: On the Effect of Naturalness in Marketing.
2023
It’s not easy: When Marketing of climate-friendly Food leads to unintended Consequences.
2022
New Insights into Product decision-making and the Impact of Heuristics.
2020
When Friends Give Bad Advice - Analyzing Response to Recommendation Performance of Close Others.
2018
New Insights Into the Effectiveness of Front-of-Package Nutrition Label Formats: Situational Processing Perspective.
2015
References and Preferences: New Insights into Food Decision Making.
2015
The Impact of Voluntary Front-of-Pack Nutrition Label Introduction on Purchase Behavior.
2021
Here today, gone tomorrow: Pop-up stores ephemerality and consumer behaviour.
2021
Variance of variance: The international utility of brand buzz dispension.
2020
Determinants of Sustainable Food Choice.
2017
The Effect of Materialism on Adolescent Healthy Food Consumption: The Case of International Schools in Egypt.
2017
Contract Farming in Developing Countries – A Behavioral Perspective on Contract Choice and Compliance.
2017
Assessing Flagship Store Effectiveness - Updating Brand Experience and its Consequences by Using the Example of Two National Brands in the Fast-Moving Consumer Goods Industry.
2016
Doing Well by Doing Good? New Insights Into the Firm Value Implications of Corporate Social Responsibility.
2016
Three Essays of Diffusion Processes: Model, Econometrics, and Optimal Polics.
2010
Classification and Analysis of Management and Marketing Data: Statistical Applications for Strategic Planning.